Went to a movie the other night in Stockholm. Juno*. Pretty good actually. It was the first movie I had gone to here in Sweden in quite a while. And I love it. Movies in Sweden are much more of an event.
Tickets are purchased just like any other movie theater. But in front of the ticket booth is a screen showing just how many tickets are still available. Causes a bit of panic an excitement as you watch the movie you want to see slowly sell out. It also gives you the opportunity to select a plan B. We had a Plan A, B, and C. And settled on Plan B.
Not only does the screen tell you just how many tickets are left, it also shows the price. And in this country that abhors Capitalism (that’s Capitalism with a big “C”), the law of supply and demand rules. Each movie is priced differently. From what I can gather it is based solely on the number of seats available in the theater in which the movie is showing. And the popularity of the movie. Supply and demand. Very interesting actually. So the less popular movies that have a shit load of seats cost less than the popular movies showing in a smaller theater. Juno cost us a solid 85 crowns but only offered about 75 seats. Sweeney Todd would have cost 65 crowns but offered well over 150 seats.
After a quick economics lesson the tickets were purchased. And you receive a specific seat number. None of this first come, first served free seating nonsense. You have a seat that you are expected to sit in. Much like the Super Bowl. I love it. Makes it seem much more fancy. Like an experience. Which is really what I’m looking for. A fancy experience. So I go see movies about high school kids getting pregnant and arranging private adoptions. Fancy experiences indeed.
*Juno managed to win some sort of Oscar after I wrote this. Clearly, this is a sign that I have impeccable taste in films.