Absolut Vodka, which was recently sold by the Swedish government to Pernod Ricard for a whole lot of money managed to get themselves into a bit of marketing trouble. Considering there advertisements are famous around the world this tends to have a pretty big impact.
Absolut ran an ad, in Mexico, of an old map showing historical Mexico. Mexico at the time was a bit bigger, as in Texas, California and much of the west bigger. It’s a pretty cool ad actually. I enjoyed it. Thought it was creative. Really played to the Mexican market. Well done Absolut.
Unfortunately others did not agree. Mostly Americans. Apparently it touched a nerve. And Absolut pulled the ad. Despite it only being printed in Mexico. Which sucks. People need to relax. Not everything is offensive. Scantily clad women in ads aren’t offensive. LeBron James on the cover of Vogue isn’t offensive. Absolut claiming part of the US as Mexico isn’t offensive. Political correctness is exhausting and overrated. And stifling.
I have written about the political correctness in advertising here in Sweden with regards to sexism in advertising. It’s mind boggling that people are concerned about this sort of thing. It almost seems that by constantly finding something to be offended by, the very people who are trying to fight sexism, racism, and all the other isms, just give credence and reinforce what they are trying to eliminate.
Sometimes an ad is just an ad. And a picture is just a picture. And to constantly be claiming otherwise only serves to diminish your position when it really does matter. Unfortunately political correctness can be found wherever you go. Whether it be Stockholm, Sweden, or Eugene, Oregon. And just about anywhere in between.