Today is Saturday. And for kids throughout Sweden that means one thing. Lördagsgodis. Saturday candy. Americans have Saturday morning cartoons, Swedes have Saturday candy.
And this is engrained in just about every sugar craving kid under the age of 12. Hell, I remember when we first moved to the US trying to keep the Saturday candy tradition alive. That didn’t fly for too long, unfortunately. But at the same time, Swedish candy is just so much better than American candy.
Therein lies the origin of lördagsgodis. Saturday candy was invented so as to placate the masses. Because to deny children the sugary goodness of Swedish candy is damn near criminal, but to feed them as much as they want every day of the week results in a over-sugared, toothless, and eventually, very unhealthy population. So the Swedes decided that one day out of the week would be mandated as candy day. And what better day than Saturday? And so it stuck. Obviously. You can look it up.
Now just to be clear, plenty of candy gets eaten on other days of the week. Saturday is just the big one. But still, people make comments if kids are eating candy during the week. Just the other day, I walked by this very scenario playing out in front of me. An older woman was talking to a kid, maybe about 10 years old. I assumed the woman to be some sort of teacher, or maybe a coach. But to be honest, and kind of mean, judging from the kid’s physique he wasn’t taking part in too many athletic endeavors. Our young candidate for knubbiga barn was eating some candy. It was the middle of the week. And the teacher (we’re making a final assumption here) commented in surprise that he was eating candy… “och det är ju inte lördag,” “and it’s not Saturday!” This is a glorious country.
Welcome to Sweden. On a Saturday. Where kids everywhere celebrate by eating themselves sick with gummy goodness.
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