Valentine’s Day has come and gone. It was a bit different being in Sweden as opposed to the US for this holiday. Not quite the same really. In fact dinner consisted of a pizza from the local gas station/pizza place. Yup, that’s how I roll romantic. And it was nice.
While the Swedes celebrate Valentine’s Day it is not nearly as commercial of an enterprise as back home. I didn’t feel bombarded with reminders to buy chocolates, roses, teddy bears, and every other imaginable romantic symbol that might convince DCP that I’m a pretty good guy. I didn’t see ads reminding me that diamonds are clearly the best way to show my love. I didn’t even see any of those ridiculous singing telegrams. Which was a relief.
The holiday just doesn’t do much for me. Seems like an excuse to blow some money. And don’t get me wrong. I’m all for a little capitalism, but come on. If I followed the blueprint laid out for the perfect Valentine’s Day I would have spent half of my yearly income. Which either doesn’t reflect well on my income, or reflects very poorly on what the commercials are trying to convince me to do.
I wonder how the holiday has evolved though. Is it being Americanized? Is it becoming a bigger deal? Like Halloween, slowly making its way into line-up of holidays. I have nothing to really compare it to having not spent many Valentine’s Days in Sweden. What I did see was a relaxed Valentine’s Day. There wasn’t much to it. Maybe that’s why I liked it. Simple.
It seems like a lot of holidays here in Sweden are like that. Just kind of simple. Except for Christmas. Which permeates all walks of life. From clothes, to baked goods, to the frozen foods section. It was amazing. And even more exhausting than an American Christmas.
So Welcome to Sweden. A land of simple holidays. Kind of.