I have bad news from Stockholm, Sweden. The fanny pack is coming back. (By the way, does anyone have a correct spelling on fanny pack. Fannypack? Fanny-pack? Anyone?) Which means I might move. I don’t know if I can live in a country that sees the fanny pack as a fashion accessory. It’s just not right. Now, I’m not usually one to pay much attention to fashion fads. But I do notice things. Especially ridiculous things. And today was no different.
I was walking around central Stockholm, near Sergels Torg where you can’t walk more than a block without running into at least one H&M. I’m not kidding, within about a mile radius, or hell, even a kilometer (we are in Europe), there are at least 5 H&M stores. It’s amazing. Like Starbucks but with clothes. Anyway, as I walked by one of the stores I took a peek in the window. And there, staring back at me, were numerous mannequins sporting the H&M clothes along with fanny packs.
This wasn’t just one lone dummy with a fanny pack because some kid in the back wanted to have a little fun at the expense of the company. No no. This was deliberate. Fanny packs were being touted as a fashion accessory. I was dumbfounded. Appalled. Shocked. Scared even. The Swedes have no shame. Fanny packs are for old men on vacation not for anyone under 40. I’m pretty sure that is written down as law somewhere. I don’t care how practical DCP might think a fanny pack is. I just don’t. It’s not right for anyone under 40.
I can deal with the tight pants despite my grumblings about them. I can deal with scarves being worn in winter. Sort of. I can even deal with some guy wearing his girlfriend’s shirts and admitting that to a journalist in Stockholm. I’m not sure I can deal with a company that considers itself fashionable to be marketing and selling fanny packs.
I can only hope that this is some sort of weird design thing that I just don’t understand. Let’s hope Dr. David Knightfish can clue us in to the world of the designers. Hopefully. For the sake of all designers the world over. Swedish fashion has hit a new low. Fanny pack low.