Saturday, November 10, 2007

You'll never know until you go to....Sweden!

So I think this is glorious. Just a great ad campaign by Lufthansa. There was even a contest built around it but that ended about a week ago. Hey no one ever said I had to bring you breaking news. Anyway, you can still vote on a contest entry and send some lucky person to Europe. It’s the least you could do if you’re not going yourself.

The ad campaign has a few different countries featured, but the Swedish one was just a beautiful play on the Swedish stereotypes I’ve written about before. Beautiful women everywhere, in all walks of life, my favorite had to be the garbage-woman jumping off the back of the garbage truck in a skirt. Hilarious. Of course, I was a bit surprised that there weren’t more blonde women featured, but I got over it.

The video was spectacular though. I loved how it opened with two Americans bullshitting about the women in Sweden. It’s perfect, and very similar to things I’ve heard from plenty of my buddies back home. It’s amazing how a stereotype can gain so much traction. Granted these videos are tongue-in-cheek but still. Without these sorts of stereotypes these ads are nothing but eye candy for prepubescent boys. Which I suppose is alright for all the 13 year olds out there. But probably not something the feminists here in Sweden appreciate too much. But so it goes. And when it comes to marketing travel to Sweden with a stereotype, what better way than to use the hot women.

Whatever your reason though, be it the hot women in Sweden, or the beer in Germany, or the making out couples in France, you should take the plunge. Do some traveling, go places you’ve never been. Explore. Do it. Because, like the ad says “You’ll never know if you don’t go.”

So come visit Sweden. It snowed last night and the sun is setting around 3:30. And that means one thing. Tickets are dirt cheap to Sweden. Who the hell wants to come to Sweden in the middle of the winter? You do. It’s a perfect time to visit.

13 comments:

  1. that's why i'm going in Jan!!!

    yipee, no sunlight!

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  2. but it starts to get lighter every day in december so that's a plus!

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  3. jeez, no men in sweden or what?lol

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  4. oh yeah, the darkness, well at least you have snow...we are still waiting for it. they keep telling us over here on the east coast of sweden its comming...where??when??

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  5. I think Hairy Swede should get a girl and give the scoop on how a real Swedish winter is passed. :)

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  6. @mrs cecrux just wait, the snow will make it's way down there in a little bit. hold on. the snow makes such a dfference. it makes it feel warmer and lighter. whether it really is or not isn't important.

    @sapphire and I actually managed to trick DCP into moving from the US here with me. Poor girl. I almost feel like I mislead her. So dark and cold.

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  7. @mrs cecrux just wait, the snow will make it's way down there in a little bit. hold on. the snow makes such a dfference. it makes it feel warmer and lighter. whether it really is or not isn't important.

    @sapphire and I actually managed to trick DCP into moving from the US here with me. Poor girl. I almost feel like I mislead her. So dark and cold.

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  8. it's snowing!!!
    but only for maybe another hour:(

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  9. clearly my skills as a meteorologist are second to none.

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  10. poor DCP. Got tricked by one of those sneaky Swedes.

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  11. its true. it happens to the best of them I suppose.

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  12. Stereotype? What you're talking about? Nearly all women ARE hot in Sweden :P At least more so than in USA. I'm sorry, Hairy...

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  13. Well, here's what I've decided. THere are just as many really hot girls in the US and in Sweden. It's just the average girl is much better looking here than in the US. I even wrote a nice little post about it. Check it out: The Beautiful People, The Beautiful People (Stereotypes in Sweden)

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